Wednesday, September 30, 2009
Lighter Safer Greener
More than 150 million Americans use corrective eyewear, so why not select an eco-friendly option to see the world through greener "lenses"? Airwear® lenses provide a unique combination of benefits for active lifestyles through superior comfort and performance; and they are quite a "green" option. As the first Essilor material (what the lenses are made of) to go green by significantly reducing its environmental footprint by implementing responsible manufacturing--it's now lighter, safer and greener than ever before.
o Packaging: New Airwear® packaging uses 100% recyclable cardboard made form 100% wooden fibers that are recyclable. This packaging change is helping reduce Airwear®’s environmental footprint by eliminating 570,000 pounds of plastic waste every year-from US airwear products alone (from airwear research). Normally lenses come in a cardboard box with the lenses in a plastic cup, which looks like a hockey puck. By removing the plastic and going with a cardboard option, Airwear® is the first lens company anywhere in the world to use this type of packaging.
o Water Consumption: All Airwear® lenses are manufactured using 100 percent recycled water, cutting water consumption in half and conserving millions of gallons of water.
o Waste Recycling: Waste produced from Airwear® lenses will be put to use in other industries, such as automobiles and writing instruments.
o Eyewear Donation: Rather than throwing old lenses away, Airwear®, in partnership with the Lions Club, will accept glasses and donate them to those in need. Check your local Lions Club Web site for more information on to donate. ** It's estimated that most people get new eyeglasses every year or two, so why not just repurpose them?
ASK YOUR eyecare professional for Airwear® lenses in your next pair of perscription glasses!
Visit the Lighter, Safer, Greener Airwear® site to find out more and to read some of my green mom eco-tips!