Green Piece?

I was frustrated by what I read in Jennifer Grayson's Huffington Post article, Is Your Ass Worth One Million Trees a Year, article.

Being a green mom I know that, trees help stop global warming by removing carbon dioxide from the atmosphere and that by using recycled paper products we all do our small part to save the existing (mature) trees we do have, period. Grayson reports that,

"Greenpeace's five-year-long battle against tissue-product mogul Kimberly-Clark (K-C) came to a victorious end last week, with the Kleenex/Scott/Cottonelle manufacturer agreeing to source 40 percent of its North American tissue fiber from recycled or Forest Stewardship Council (FSC)-certified pulp by 2011.

My question, as an ordinary mom--who happens to love trees, is why is Greenpeace settling for just 40%? I'm not sure why they wouldn't expect 100%? Why not support what Marcal Small Steps brand of recycled home paper products is doing--using only 100% recycled paper for their products? I see the Kimberly-Clark move as more of a marketing ploy than an actual "act of green-ness".

The facts are just staggering; and when you really start to take a long, hard look at it, it's unavoidable, is your Bum worth 1 million trees? Or, can you tough it up and save some trees...and do your small part to preserve what's left and protect our planet? It kind of makes you think what brands are YOU supporting?

It's truly up to you, because women are the primary household spenders in this country, we do have the power!

-The US has one of the lowest recycled paper rates in the world, 77% Netherlands, 67% Germany, 52% Japan 45% USA
-1/2 the world's forests have already been clear cut or burned.
-We cut down 83 million acres of trees every year (the size of New York State) to make paper products
-When paper product manufacturers use the term, "virgin fiber" it literally means, trees!
-It takes decades for newly planted trees to recover the amount of carbon released from old growth trees that have been cut down
-Each American consumes 700 pounds of paper products each year. That is seven times more paper than the worldwide average of 100 pounds per person
-About 40 millions tons of paper that could be recycled are thrown away each year in the U.S.