Saturday, June 14, 2008

Kellogg's: Keeping Up with Healthy


Below is a posting I found today regarding Kellogg Company's Progress towards health and nutrition. This move shows that consumer influence is strong. So, keep "voting" with your fork because what consumers want, they will get. Demand clean food products that are more nutritious! Let me know what you think of this report below, by emailing me at Beth@RestoringEssence.com

Kellogg Co. Reports Progress In Health And Nutrition Initiatives
06/13/2008

Kellogg Co. reported on the progress it has made in its ongoing health and nutrition initiatives to help consumers successfully manage both sides of the calories in/calories out equation. A year ago, Kellogg announced that it was undertaking two major initiatives to further strengthen its commitment to meeting consumers' health and nutrition needs by adjusting what and how the company markets to children, and through front-of-pack nutrition labeling and education.

"More than a century ago, our founder W.K. Kellogg said, 'We are a company of dedicated people making quality products for a healthier world,' and we've been devoted to that principle ever since," said David Mackay, president and chief executive officer, Kellogg Co., in a prepared statement. "Today we're sharing the latest progress in our ongoing journey, and we're exploring how we can continue to make a positive impact on consumer health, working together with our industry peers, government, academics, communities and stakeholders around the world."

The Kellogg Global Nutrient Criteria, a global standard based on a broad review of scientific reports, is being used to determine which products the company will market to children. The Nutrient Criteria were shared with key stakeholders prior to being finalized to gather feedback and to ensure that the Nutrient Criteria aligned with consumer needs.

When Kellogg announced its commitment in mid-2007, about 50 percent of its products marketed to children around the world met the Nutrient Criteria. Since then, significant efforts have been made across the globe to both renovate certain existing products and introduce new products that meet or exceed the Nutrient Criteria. By the end of 2008, approximately 70 percent of the company's products marketed to children will meet the NutrientCriteria; that's 20 percent more products with improved nutrition credentials. In
keeping with Kellogg's commitment, as of Jan. 1, 2009, any remaining products that do not meet the Nutrient Criteria will no longer be marketed to children under 12.

Kellogg reformulated a number of its cereals including Froot Loops(R), Corn Pops(R), Rice Krispies(R), Cocoa Krispies(TM) and Apple Jacks(R) in the U.S. with improved nutritional profiles that now meet the Nutrient Criteria. Kellogg is pleased to report that consumer research demonstrates that the cereals deliver the same great taste consumers know and love.

Kellogg also recently launched a number of new product choices in the U.S. including:

* All-Bran(R) Strawberry Medley cereal contains 10 grams of fiber and 5 grams of protein per serving;
* Kellogg's(R) Frosted Flakes Gold(R) cereal is made with 3 grams of fiber and 10 grams of whole grains per serving;
* Mini-Wheats Unfrosted(R) cereal offers the lightly toasted, whole-grain wheat cereal with 6 grams of fiber per serving and no added sugar;
* Special K(R) Cinnamon Pecan cereal offers weight managers another great-tasting variety without sacrifice; and
* All-Bran(R) Fiber Bars and All-Bran(R) Fiber Drink Mix, which both contain 10 grams of fiber.

Kellogg recently updated its Worldwide Marketing & Communication Guidelines, which govern all of the company's marketing communications globally, to reflect the Kellogg Global Nutrient Criteria commitments. Kellogg is also a founding member of several industry "Pledge" marketing initiatives currently in place such as the Children's Food and Beverage Advertising Initiative in the U.S., and similar initiatives in Canada, Thailand and the EU, which demonstrate the industry's collective commitment to effective self-regulation. The company continues its efforts working with industry and other stakeholders to expand and strengthen self-regulatory programs around the world.

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